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Florence

Golden Tower Hotel & Spa

Piazza Strozzi 11r, Florence, 50123

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Check-in
Nov 23, 2026
Check-out
Nov 25, 2026
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HAPPI EXPERIENCE

Luxury Boutique Hotel in Florence's Exclusive Area

  • Ultra-Modern Rooms and Spa

    Experience luxury in every detail at Golden Tower. The ultra-modern rooms with stylish decor offer a comfortable stay. The spa, with a hot tub, Turkish bath, and sauna, promises relaxation and rejuvenation. Indulge in massages and beauty treatments for the ultimate pampering experience.

  • Buffet Breakfast and 15th-Century Lobby

    Start your day with a delicious buffet breakfast, including Italian cappuccino and fresh pastries. The 15th-century lobby, adorned with original frescoes, exudes charm and history. Relax in the library by the fireplace for a cozy evening.

  • Personalized Service and Central Location

    Our 5-star hotel offers personalized service and insider tips from our attentive staff. Explore Florence easily, with the Cathedral and Uffizi Gallery just a short walk away.

Book your stay at Golden Tower for a luxurious and unforgettable experience.

HAPPI HIGHLIGHTS

  • Friendly staff

  • Excellent location

  • Clean rooms

At the hotel

Popular amenities

81 listed
  • 24-hour front desk
  • 24-hour security
  • Air conditioning
  • Airport drop off
  • Airport pick up
  • Airport shuttle
  • Airport shuttle (additional charge)
  • Babysitting/child services
  • Bar
  • Beauty Services
View all amenities

Pools & wellness

  • Hot tub/Jacuzzi
  • Manicure
  • Massage services
  • Pedicure
  • Sauna
  • Spa/wellness center
  • Spa/wellness center services
  • Steam room

Dining & drinks

  • Breakfast in the room
  • Coffee Shop on site
  • Delivered food - securely covered
  • Food delivered to guest room
  • Fruits
  • Kid meals
  • Physical distancing in dining areas
  • Sanitized tableware & silverware
  • Snack bar
  • Wine/champagne

Rooms & comfort

  • CCTV in common areas
  • Emergency cord in bathroom
  • Heating
  • Hot spring bath
  • Lower bathroom sink
  • Non-smoking rooms
  • Shared lounge/TV area
  • Soundproof rooms

Safety & cleanliness

  • Cleaning standards that are effective against Coronavirus
  • Dry cleaning
  • Fire extinguishers
  • First aid kit available
  • Guest room sealed after cleaning
  • Guest rooms disinfected between stays
  • Guests can opt-out any cleaning services during stay
  • Hand sanitizer in guest room and key areas
  • Physical distancing rules followed
  • Safety deposit box
  • Screens / Barriers between staff and guests for safety
  • Security alarm
  • Shared stationery like menus, pens are removed
  • Smoke alarms
  • Staff adhere to local safety protocols

Getting around & access

  • Facilities for disabled guests
  • Lift / Elevator
  • Parking
  • Private parking
  • Shuttle service
  • Shuttle service (additional charge)
  • Valet parking
  • Wheelchair accessible

Guest services

  • Concierge service
  • Fax/photocopying
  • Invoice provided
  • Ironing service
  • Laundry
  • Laundry washed per local authority guidelines
  • Lockers
  • Luggage storage
  • Meeting/banquet facilities

Services & essentials

  • Cashless payment available
  • Daily housekeeping
  • Face masks for guests available
  • Family rooms
  • Free WiFi
  • Hammam
  • Higher level toilet
  • Key card access
  • Non-smoking throughout
  • Room service
  • Temporary art galleries
  • Toilet with grab rails
  • WiFi available

Review in focus

1,389 reviews
5/ 10
La posizione
silvano · family with children · 2026-10-17

The guest experience

9.6out of 10
1389 verified reviews

Loved most

  • Friendly staff
  • Excellent location
  • Clean rooms
  • Great breakfast

Worth knowing — Access to spa costs extra · Card key mechanism was working poorly

How guests scored the stay

  • Service10.0

    Staff service was described as 'above and beyond' and 'friendly'.

  • Overall Experience9.9

    Guests reported a very positive overall experience and expressed intent to return.

  • Room Quality9.8

    Rooms were described as excellent and comfortable.

  • Cleanliness9.8

    The rooms were reported as clean and well kept.

  • Location9.7

    Location was consistently praised as perfect and convenient.

  • Value for Money9.3

    Good value for the quality of service and experience.

  • Amenities9.2

    Good amenities in the spa and a well-reviewed breakfast.

  • Food and Beverage9.2

    Breakfast was highlighted as excellent and plentiful.

Live guest feedback

Guest reviews

Consistent

92% of 12 recent stays rated 8+

9.61389 reviews
  • Eccellente per la posizione, l’hotel da rivedere

    5/10

    silvano · family with children · 2026-10-17

    “La posizione”

  • Le luxe dans la simplicité pour cet établissement extrêmement bien placé.

    10/10

    Alain · couple · 2026-10-16

  • We will 100% stay here the next time we are in Florence!

    10/10

    Susan · couple · 2026-10-13

    “The staff was amazing and the location couldn’t be better!! Our room was very comfortable and breakfast was great”

  • Guest review

    9/10

    Robert · solo traveller · 2026-10-11

    “Nami at Reception was wonderful and very helpful.”

  • It was a great stay to my daughter and her friend. Very nice hotel and wonderful breakfast.

    10/10

    Ed · couple · 2026-10-07

  • it was magical

    10/10

    Theresa · extended group · 2026-09-18

    “The location was perfect the staff was very friendly and helpful”

  • Elegance Raffinement et perfection

    10/10

    Stéphane · solo traveller · 2026-09-13

    “Quelle Elegance, quelle qualite de service. Beau Magnifique Gentillesse du personnel Parfait Grazie mille”

  • We had a great and very comfortable stay.

    10/10

    Denis · couple · 2026-09-11

    “Excellent location. Excellent breakfast . Extremely helpful and friendly staff. In the very hot weather fresh water at our bedside nightly. Kitchen/breakfast staff exceptional.”

  • Great location, excellent service

    9/10

    Jacqueline · couple · 2026-09-06

    “Excellent location and service”

  • Very nice hotel!

    10/10

    Denise · couple · 2026-09-04

    “Friendly staff. Clean rooms. Good breakfast. Great location. We rented a car and they oriented us about the ZTL (limited traffic zone) and took our car to a nearby parking.”

  • Très bien j’y retournerai certainement

    9/10

    Patrice · couple · 2026-09-03

    “Tout”

  • Top locatie in centrum Firenze. Mooi klassiek kleinschalig hotel met geweldig ontbijt.

    10/10

    Rene · couple · 2026-09-02

    “Locatie en ontbijt”

Hotel info and reviews come from third-party sources.