Hotelaholic

Milwaukee · Wisconsin

The Trade, Autograph Collection

420 West Juneau Avenue, Milwaukee, Wisconsin, 53203

Live availability

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Check-in
Nov 23, 2026
Check-out
Nov 25, 2026
Book your stay

HAPPI EXPERIENCE

The stay, in detail

  • Luxurious Accommodation

    The Trade, Autograph Collection in Milwaukee offers 4-star accommodation with air-conditioned rooms equipped with modern amenities like a coffee machine, flat-screen TV, and a private bathroom. Guests can enjoy a comfortable stay with room service and a 24-hour front desk.

  • Convenient Facilities

    This hotel provides a fitness centre, private parking, a restaurant, and a bar for guests to unwind and relax during their stay. Free WiFi is available throughout the property, ensuring guests stay connected during their visit.

  • Central Location

    Located near Marquette University and University of Wisconsin-Milwaukee, The Trade, Autograph Collection is close to popular attractions like Milwaukee Symphony Orchestra and Marcus Center. With the airport just 12 km away, convenience is key for travelers.

Book your stay at The Trade, Autograph Collection for a memorable experience in Milwaukee.

HAPPI HIGHLIGHTS

  • Great location

  • Friendly staff

  • Comfortable beds

At the hotel

Popular amenities

36 listed
  • 24-hour front desk
  • Air conditioning
  • ATM/cash machine on site
  • Bar
  • Cleaning standards that are effective against Coronavirus
  • Daily housekeeping
  • Delivered food - securely covered
  • Facilities for disabled guests
  • Fire extinguishers
  • First aid kit available
View all amenities

Dining & drinks

  • Restaurant
  • Sanitized tableware & silverware
  • Wine/champagne

Fitness & outdoors

  • Fitness center
  • Fitness facilities

Rooms & comfort

  • Heating
  • Non-smoking rooms

Safety & cleanliness

  • Guest rooms disinfected between stays
  • Guests can opt-out any cleaning services during stay
  • Physical distancing rules followed
  • Safety deposit box
  • Staff adhere to local safety protocols

Getting around & access

  • Lift / Elevator
  • Parking
  • Private parking
  • Valet parking

Guest services

  • Invoice provided
  • Laundry washed per local authority guidelines
  • Luggage storage
  • Meeting/banquet facilities
  • Pets allowed

Services & essentials

  • Free WiFi
  • Key card access
  • Non-smoking throughout
  • Room service
  • WiFi available

Review in focus

416 reviews
10/ 10
From the minute walking into The Trade to checking out, the staff from the front desk, the valet and the waitress/bartenders were so polite and excellent. The location was perfect within walking distance to everything for our stay. The food and drinks were delicious! My husband and I enjoyed our two night stay and will definitely be back.
Jessica · solo traveller · 2026-10-12

The guest experience

9.6out of 10
416 verified reviews

Loved most

  • Great location
  • Friendly staff
  • Comfortable beds
  • Clean rooms

Worth knowing — Inconsistent cleanliness · Some service issues · Average food quality

How guests scored the stay

  • Service10.0

    Most reviews praise the staff and service, with notable mentions of exceptional staff performance.

  • Location10.0

    The location is frequently praised for being convenient to nearby venues.

  • Room Quality10.0

    The rooms are generally described as comfortable and well-equipped, despite some inconsistencies.

  • Overall Experience10.0

    Overall experiences are mostly positive, with many guests expressing a desire to return despite some issues.

  • Value for Money9.6

    The pricing appears justified by the location and service, despite some mixed feelings about amenities.

  • Cleanliness9.1

    Several reviews highlight issues with cleanliness, including a smell in the room and dirty windows.

  • Amenities9.1

    Amenities received mixed reviews; while there are mentions of good options, some guests noted the need for improvements.

  • Food and Beverage9.1

    The food quality was noted as average, with some negative experiences reported.

Live guest feedback

Guest reviews

Consistent

92% of 13 recent stays rated 8+

9.6416 reviews
  • Guest review

    10/10

    Jessica · solo traveller · 2026-10-12

    “From the minute walking into The Trade to checking out, the staff from the front desk, the valet and the waitress/bartenders were so polite and excellent. The location was perfect within walking distance to everything for our stay. The food and drinks were delicious! My husband and I enjoyed our two night stay and will definitely be back.”

  • Everything was wonderful!

    10/10

    Barbara · couple · 2026-10-11

  • Great

    10/10

    Cherish · couple · 2026-09-11

  • Loved the stay wish we could have stayed another night

    10/10

    William · couple · 2026-08-18

    “Love the location and the staff at front desk went above and beyond. Very friendly and great to talk to”

  • Guest review

    10/10

    SONJA · solo traveller · 2026-08-04

    “The hotel is beautiful”

  • Excellent!

    10/10

    Luke · couple · 2026-07-19

  • Guest review

    10/10

    Asha · couple · 2026-07-13

    “The hotel was clean, modern, and swanky. Great location. The staff was polite and knowledgeable.”

  • A very comfortable and friendly stay

    10/10

    Sven · couple · 2026-07-05

    “Wonderful designed toom, great furniture, comfortable bed”

  • FABULOUS

    10/10

    Global61779664789 · Couples · 2026-07-04

    “Stayed here for the weekend, this is an excellent location right across the street from Fiserv forum. The hotel is clean and very quiet. Terrance at the front desk is what makes this hotel so great! He is friendly and very accommodating with your needs. He made sure we were comfortable and had all we needed throughout our stay. We didn’t eat in the restaurants, opted to order room service and that was great. This is a beautiful hotel.”

  • First Choice!

    10/10

    nickniels14 · Family · 2026-06-30

    “The Trade is our first choice when traveling to Milwaukee. The customer service is impeccable from the time your drive in to the moment you leave. The staff is always more than happy to help assist with anything during your stay. Our car valet Carlos bid us a fond farewell and hoped we will return in the future. Always first choice Carlos!”

  • Guest review

    6/10

    Helen · couple · 2026-06-30

    “Very modern comfortable hotel in a central location. Staff were efficient and welcoming on check in.”

  • Favorite place to stay

    10/10

    CJenRyan · Business · 2026-06-26

    “I always stay here for work, great hotel and team. The valet guys are exceptional here as well. Especially Austin & Avery.”

  • Guest review

    8/10

    Giorgi · solo traveller · 2026-06-25

    “The politness of the people”

View all guest reviews

Hotel info and reviews come from third-party sources.